Paul C. Cozby,
Cal State Fullerton & Northcentral University
ISBN: 0073531812 Copyright year: 2007
Feature Summary
Clear writing and examples. The ninth edition retains these core strengths of the text. Concepts are described in different contexts, to enhance understanding.
Decision-making emphasis and objective evaluation. Both the advantages
and disadvantages of various research methods and design are discussed in detail throughout the text.
Making sense of research. The Reviewers consistently praise the text for the diversity and quality of examples that help students conceptualize and critique research and research design effectively.
Strong Pedagogy. New learning objectives, questions at the end of each chapter, lists of boldfaced key terms, chapter outlines, a general glossary, an appendix on writing research reports (with a sample published manuscript), and appendices of statistical tests and tables help students learn effectively.
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2007 McGraw-Hill Higher Education