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What is social psychology? Social psychology's big ideas We construct our social reality Our social intuitions are often powerful but sometimes perilous Social influences shape our behavior Personal attitudes and dispositions also shape behavior Social behavior is biologically rooted Social psychology's principles are applicable in everyday life Social psychology and human values Obvious ways values enter psychology Not-so-obvious ways values enter psychology I knew it all along: Is social psychology simply common sense? Focus On: I knew it all along Research methods: How we do social psychology Forming and testing hypotheses Correlational research: Detecting natural associations Experimental research: Searching for cause and effect Generalizing from laboratory to life Postscript: Why I wrote this book |