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Why do we help? Social exchange and social norms The inside story: Dennis Krebs on life experience and professional inserests Evolutionary psychology Comparing and evaluating theories of helping Genuine altruism Focus on: The benefits—and the costs—of empathy-induced altruism When will we help? Number of bystanders The inside story: John M. Darley on bystander reactions Helping when someone else does Time pressure Similarity Research close-up: Ingroup similarity and helping Who will help? Personality traits Religious faith How can we increase helping? Reduce ambiguity, increase responsibility Guilt and concern for self-image Socializing altruism Focus on: Behavior and attitudes among rescuers of Jews Postscript: Taking social psychology into life |