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Chapter Outline
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Spotlights and Illusions

Research Close-Up: On being nervous about looking nervous

Self-concept: Who am I?
            At the center of our worlds: Our sense of self
            Development of the social self
            Self and culture
            Self-knowledge
            The Inside Story: Hazel Markus and Shinobu Kitayama on cultural psychology
            Research Close-Up: An illusion of conscious will

Self-esteem
            Self-esteem motivation
            The "dark side" pf self-esteem

Perceived self-control
            Self-efficacy
            Locus of control
            Learned helplessness versus self-determination

Self-esteem
            Self-esteem motivation
            The dark side of self-esteem

Self-serving bias
            Explaining positive and negative events
            Can we all be better than average?
            Focus On: Self-serving bias—How do I love me? Let me count the ways
            Unrealistic Optimism
            False consensus and uniqueness
            Explaining self-serving bias

Self-presentation
            False modesty
            Self-handicapping
            Impression management

Postscript: Twin truths—The perils of pride, the powers of positive thinking







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