Chapter Outline (See related pages) What is conformity? What are the classic conformity and obedience studies?             Sherif's studies of norm formation             Research Close-Up: Contagious yawning             Focus on: Mass delusions             Asch's studies of group pressure             Milgram's obedience experiments             Focus On: Personalizing the victims             What breeds obedience?             Reflection on the classic studies             The Inside Story: Stanley Milgram on obedience What predicts conformity?             Group size             Unanimity             Cohesion             Status             Publis response             No prior commitments Why conform? Who conforms?             Personality             Culture             Social roles Do we ever want to be different?             Reactance             Asserting  uniqueness Postscript: On being an individual within community
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