(See related pages)
|
|
|
What paths lead to persuasion? The central route The peripheral route Different routes for different purposes What are the elements of persuasion? Who says? The communicator Research Close-Up: Experimenting with a virtual social reality What is said? The message content How is it said? The channel of communication To whom is it said? The audience Extreme persuasion: How do cults indoctrinate? Attitudes follow behavior Persuasive elements Group effects How can persuasion be resisted? Strengthening personal commitment The Inside Story: will McGuire on attitude inoculation Real-life applications: Inoculation programs Implication of attitude inoculation Postscript: Being open but not naive |