Numerous vignettes, examples, and photos illustrate the relevance of public speaking in college, career, and community settings and draw readers into the text.
Chapter 1, "Introduction to Public Speaking," provides immediate assistance with the speechmaking process, through content such as "Introducing Yourself to a Classmate" and a "Quick Guide to Public Speaking."
An "Ethical Issues" icon throughout the book highlights passages that deal with issues of honesty and fairness; in total, there are 22 ethical issues sections.
The text incorporates coverage of technology, teamwork, and ethics in the context of speaking publicly in a richly diverse society.
The text emphasizes audience-centered communication, addressing how to analyze listeners, how to be sensitive to their needs and interests, and how to talk to and with them, rather than at them.
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2008 McGraw-Hill Higher Education