Internet Exercise

1. http://www.hp.com/

The first idea that has grown into one of the largest technology organizations today was borne in 1939. Two students developed the idea while working in a backyard garage in California. Now, e-services, e-speak, and digital imaging depict just how far this first idea has progressed.

As you study this Website, identify the prominent people who comprise the current top management for this organization. What influence does this organization's leaders have over the employees? What sources of power would you imagine these leaders use? Differentiate between referent and reward power. In your opinion, how do you feel the leadership skills will assist these individuals to successfully manage the organization? Prepare a one-to-two page report to share your feelings with the class.

2. http://www.iflyswa.com/

Southwest Airlines was started in 1971. With CEO Herb Kelleher leading and guiding the organization since 1978, it has grown to be a major competitor in the airline industry. Southwest engages in unique approaches to provide customer satisfaction. Its industry distinction if found in the low fares and high frequency of the services provided.

While examining the Internet site, prepare responses to the following questions. Be prepared to discuss your answers with the class. What leadership traits do you contribute to the success of this organization? What type of power do the managers and the employees utilize within this organization? In Southwest's organizational and industry context, how do you believe these powers can me developed/improved? What influence techniques are evident in this organization? What suggestions can you offer for the best utilization of other techniques? Explain.