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Computer-Aided Problems
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The 19 computer-aided problems featured in the online spreadsheets have been developed to deepen students’ understanding of important topics and concepts that are covered in Marketing: creating and delivering value, 4th edition.

The new version of software makes it even easier for students to do a ‘what-if’ sensitivity analysis and see how a change in assumptions about a value in the spreadsheets affects other outcomes.

Click here (129.0K) to download the Computer-Aided Problems file.







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