The 19 computer-aided problems featured in the online spreadsheets have been developed to deepen students’ understanding of important topics and concepts that are covered in Marketing: creating and delivering value, 4th edition.
The new version of software makes it even easier for students to do a ‘what-if’ sensitivity analysis and see how a change in assumptions about a value in the spreadsheets affects other outcomes.
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to download the Computer-Aided Problems file.