Tofu Tiger: The Marketing Plan (See related pages) The 'Tofu Tiger' Marketing Plan CD, 2nd Edition, by David Waller. The only Australian product of its type, Tofu Tiger: The Marketing Plan enables students to acquire the necessary skills to prepare a marketing plan in a stimulating and interactive way. This user-friendly interactive CD offers a step-by-step guide to writing a Marketing Plan. It also provides a fully worked sample plan, as well as Web links to marketing and advertising associations, and marketing journals and magazines. This is an effective tool to be used in conjunction with the text and will give you a head start in developing your marketing career. This CD is sold separately and is available at your bookstore, and makes the perfect companion for in-depth learning during your marketing course. Click here to go to the website.
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