Consumer Behaviour: Implications for Marketing Strategy

What to do:

Your content is divided chapter by chapter and you can get to the relevant content by selecting the chapter from the left hand side, "choose a chapter".

Content and tools that relate to the entire text are listed under the course wide content heading, above left.

What’s hot:

	Integrated revision with MaxMark for each chapter (chapter specific content)
	Receive subject-related news and video-links direct to your inbox with Google Alerts
	International articles in this subject with PowerWeb (chapter specific content)
	Research your assignments with our media database as part of our Press Gallery Research (course-wide content)

These features are "Premium" content. For access to premium content, you will need a registration code. The registration code is included on the card that came with your new textbook. If you have already registered, just enter your username and password when you are prompted to. If you have not registered to use premium content yet, click here.

Instructor's Manual
The Instructor's Manual includes comprehensive lecture notes, teaching ideas and examples, and suggested solutions to discussion questions and case problems. An ideal resource for busy lecturers, this manual can be used together with the PowerPoint slides as part of a powerful teaching package.

PowerPoint slides
This text comes complete with a full suite of colour PowerPoint slides that summarise the key concepts in each chapter. Specifically designed for instructor use are the detailed notes pages accompanying and complementing the main screens. Present these slides in lectures to reinforce key consumer behaviour principles to your students and distribute them as lecture notes.

Case study solutions
Suggested solutions for the end-of-part case studies can also be found at the instructor's site.

Compendium of cases
A compendium of cases from the third edition will be a new feature on the Instructor's website. Subsequent editions' websites will build upon this compendium to provide you with a collection of all previous edition cases. This enables you to continue using your favourite cases long after the edition is out of print.

WebMCQ (Test Bank)
More than 1000 multiple-choice and true/false questions are available in WebMCQ's powerful and flexible online quizzing format with tracking and reporting capabilities. With WebMCQ, you can deliver your own online revision quizzes or tests and adapt them to suit your individual class needs. The Test Bank to accompany this text is also available in WebCT or Blackboard format.

WebCT/Blackboard/CMS
Course Management Systems (CMS) allow you to deliver and manage your course via the Internet. McGraw-Hill can provide online material to accompany this text formatted for your chosen CMS. See your McGraw-Hill representative for details.

PageOut
PageOut is McGraw-Hill’s exclusive tool for creating web sites quickly and easily, and it is designed for people with little or no HTML experience. PageOut allows you to create a web site using your materials and your choice of McGraw-Hill’s online content. See your McGraw-Hill representative for details.

Instructor's Press Gallery
As an instructor adopting this title, you can register to receive Press Gallery (see E-student for a description) as an email, every business day. This exclusive service provides a constant supply of current marketing examples from the Australasian press to enrich the teaching experience. There is also a dedicated instructor research centre for searching for news articles and references.

MaxMark student results
The integrated MaxMark tool that accompanies this text provides you with diagnostics on the performance of your class as your students interact online with the key concepts in each chapter of the text. (To find out more about MaxMark, see E-student.) You can even compare the performance of your class with the performance of an aggregated group from other institutions teaching with this text.

Advertisement CD
All in-text advertisements are available to instructors on CD-ROM as PowerPoint slides. These may be used effectively to enhance your existing PowerPoint presentation.

Local video suite
An impressive array of video clips has been compiled on VHS tape and CD-ROM for instructor use in lectures or tutorials. Each part is accompanied by informative video material relevant to Australian, New Zealand and Southeast Asian markets.

Online CD Guide
The Online CD Guide provides a walk-through of the Consumer Behaviour CD that accompanies this text.

Consumer Behaviour: Implications for Marketing Strategy, 4/e

What to do:

What’s hot: