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Viral Marekting Cases

Part 1 (41.0K) - Consumer Decision Process
A Cog in the Machine of Decision Making - by David Toleman

Part 2 (40.0K) - Internal Influences
Lured but not Caught? How A.I. (Artificial Intelligence) Set the Bait - by David Toleman

Part 3 (33.0K) - External Influences
It's all the Same to Me - by David Toleman

Part 4 (36.0K) - Contemporary Topics in Cosumer Behaviour
To Get it Right You Have to Stop Trying - by David Toleman


eConsumer Behaviour Cases

Part 1 (435.0K) - Consumer Decision Process
High Tech-Low Involvement: Changing Consumers' Search for Information - by Melissa Johnson

Part 2 (129.0K) - Internal Influences
Wishful eThinking - by Melissa Johnson

Part 3 (626.0K) - External Influences
eShopping for the Family - by Melissa Johnson

Part 4 (35.0K) - Contemporary Topics in Cosumer Behaviour
Hey Mr D.J.! Is this Right? Or Safe? - by Melissa Johnson







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