About the Original Authors

Roger A. Kerin is the Harold C. Simmons Distinguished Professor of Marketing at the Edwin L. Cox School of Business, Southern Methodist University. Professor Kerin holds a BA (magna cum laude), MBA and PhD from the University of Minnesota. His teaching and research interests lie in marketing planning and strategy, product management, financial aspects of marketing, and marketing research. Professor Kerin is a frequent participant in executive development programs and is also an active consultant on matters of marketing planning and strategy.

Professor Kerin has published five books including Marketing, Seventh Edition and Strategic Marketing Problems: Cases and Comments, Ninth Edition. He has authored over 70 articles in such journals as the Journal of Marketing, Journal of Marketing Research, Management Science, Strategic Management Journal, Journal of Product Innovation Management, Journal of Retailing, Decision Sciences, Journal of Advertising Research, and Journal of Applied Psychology. He also serves on numerous journal editorial review boards. Professor Kerin served as editor of the Journal of Marketing (1988–1990) and as Vice-President of Publications, and was a member of the American Marketing Association Board of Directors (1991–1994). He is currently a member of the Board of Governors of the Academy of Marketing Science.

Steven W. Hartley is Professor of Marketing in the Daniels College of Business at the University of Denver. He holds a Bachelor of Mechanical Engineering, a Master of Business Administration and a PhD from the University of Minnesota. Dr Hartley was formerly the chair of the Department of Marketing at the University of Denver and has taught at the University of Colorado, the University of Minnesota and in several executive development programs. His teaching interests include principles of marketing, marketing research and marketing planning.

Dr Hartley’s research has appeared in such publications as the Journal of Marketing Research, the Journal of Business Research, the Journal of Advertising Research and Industrial Marketing Management.

An article published in the Journal of the Academy of Marketing Science received the Best Article of the Year Award. Books to which Dr Hartley has contributed include Business-to-Business Advertising, Marketing: Canadian Insights and Applications, and several international case and principles texts. He is an active consultant to firms such as Texas Instruments, Samsonite, Citicorp, Sundstrand and Coors, and has served as an expert witness regarding the use of marketing research in litigation. He is active in many professional organisations including the American Marketing Association, the Academy of Marketing Science and the Marketing Educator’s Association.

William Rudelius is a professor at the University of Minnesota. He holds a BS degree in Mechanical Engineering from the University of Wisconsin as well as an MBA in Marketing and a PhD in Applied Economics from the Wharton School of the University of Pennsylvania. Professor Rudelius has served as a communications officer in the US Air Force, worked as an engineer in jet engine and aerospace departments of General Electric, directed an economic analysis section of a contract research centre, and taught marketing at the University of Minnesota-Twin Cities and the University of St Thomas in Minnesota.

Professor Rudelius has co-authored five books, including Marketing, Eighth Edition. Besides a Canadian edition, Professor Rudelius has worked actively in developing adaptations of Marketing in Polish, Russian, Spanish, Portuguese and French. Chinese and Ukrainian editions will appear shortly. His articles have appeared in various academic journals, including the Journal of Marketing, Sloan Management Review, Harvard Business Review and Business Horizons. Professor Rudelius’ research interests include new product development, market segmentation and analysis, and high-technology startups. During the past 15 years, he has taught extensively in nine European countries from France to Bulgaria, Poland and Russia. Professor Rudelius serves on the board of directors for several business and non-profit organisations.

About the Local Authors

John McDonnell has worked as a management consultant for government departments and non-profit organisations within Australia and overseas. He has also held several managerial and directorial positions with companies such as Comalco Aluminium Pty Ltd, Mitchell Plateau Bauxite Company, Rio Tinto, United Nations World Food Program, UNICEF and Care International.

John has experience in starting and running businesses in Australia and overseas for management consultancies and high-tech environmental products.

John is currently a senior lecturer with the School of Advertising, Marketing and Public Relations in the Faculty of Business, Queensland University of Technology. His teaching interests include: marketing strategy, strategic management and e-marketing. His teaching portfolio includes various universities in Japan, Hong Kong, Canada, Germany and recently Northwestern University in the US.

Julian de Meyrick gained first-hand experience of marketing during more than 20 years as a senior marketing executive in some of the largest marketing companies in the world, including household names such as Unilever, American Express and Bushells. For the last ten years, Julian has been a lecturer in marketing to undergraduate and postgraduate students at Macquarie University in Sydney. He is also active in spreading marketing expertise in the community through conducting marketing courses and providing marketing advice to community groups, state and local government bodies, and corporations. In 2003, Julian won a Macquarie University Outstanding Teacher Award.

Tony Garrett is a visiting professor at Korea University Business School, Seoul. Prior to his arrival in Korea, he was a senior lecturer in Marketing at the University of Otago, Dunedin. Tony’s research interests are focused on national differences in new product development and product development for fast moving goods areas, and he has presented and published several papers in this area. He has worked on collaborative research projects with Jilin University (China), the National University of Singapore, HEC (Paris), Chulalongkorn University (Bangkok) and the University of Alabama in Huntsville. He has strong links with the New Zealand food and agribusiness industries and is a member of several New Zealand agrifood industry and rural associations, including acting as chair of the Marketing Division of the New Zealand Institute of Food Science and Technology, and the Topoclimate Otago Steering Committee. He also has experience in the food industry, where he was involved in market development activities for several international brands.

Michel Rod is a senior lecturer in the School of Marketing and International Business at the Victoria University of Wellington. Prior to this he was manager of intellectual property development at the University of Calgary. He has a medical sciences background having received his BSc (Hon) in Pharmacology and Toxicology from the University of Western Ontario, and a MSc in Medical Sciences (Neurosciences) from the University of Calgary. After having worked for several years in medical research and sales and marketing environments, he completed his PhD in Commerce at the University of Birmingham.

His research interests include the development and management of collaborative relationships among university, industry and government organisations within the health sciences sector, pharmaceutical promotions, service recovery performance, as well as the commercialisation of university-developed intellectual property.

Michel’s work has appeared in publications such as International Journal of Retailing and Consumer Services, Science and Public Policy, Qualitative Market Research: An International Journal, International Journal of Entrepreneurship and Innovation, Innovative Marketing, Journal of Information and Knowledge Management, International Journal of Pharmaceutical and Healthcare Marketing, Canadian Journal of Neurosciences, Canadian Journal of Psychology, Stroke, Brain Research Bulletin, Management Research News and the Journal of Transnational Management Development.`

Robert Rugimbana is an associate professor in the Department of Marketing at Griffith University. Dr Rugimbana is both an experienced business practitioner and educator. After having worked for a number of organisations in the pharmaceutical and mining industries, Robert has taught strategic marketing and buyer behaviour courses at a number of universities in Australia including the University of Technology, Sydney, the University of Newcastle and Macquarie University. His main research interests are in the areas of general marketing, consumer psychology, diffusion of innovations in markets as well as marketing education and management. Robert has also published extensively by way of refereed journal articles and conference papers, books and book chapters. In addition he has experience consulting for several large organisations, as well as federal and state government departments. He is also a senior associate of several professional business bodies including the Australian Marketing Institute.