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Marketing: The Core 1e
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Marketing: The Core
John Kerin, Southern Methodist University
John McDonnell, Queensland University of Technolog
de Meyrick Julian, Macquarie University
Michel Rod, Victoria University of Wellington
Tony Garrett, Korea University
Robert Rugimbana, Griffith University
Steven W. Hartley, University of Denver
William Rudelius, University of Minnesota

ISBN: 0074716182
Copyright year: 2008

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