Marketing: The Core Information Center: Table of Contents


		About the Book Book Preface Highlights of this Edi... Table of Contents About the Authors Sample Chapter


	First Time Users
	Student Edition
	Instructor Edition

Marketing: The Core

John Kerin, Southern Methodist University
John McDonnell, Queensland University of Technolog
de Meyrick Julian, Macquarie University
Michel Rod, Victoria University of Wellington
Tony Garrett, Korea University
Robert Rugimbana, Griffith University
Steven W. Hartley, University of Denver
William Rudelius, University of Minnesota

Part 1 - Initiating the Marketing Process
Chapter 1	Developing Customer Relationships and Value through Marketing
Chapter 2	Linking Corporate And Marketing Strategies
Appendix A	Creating an Effective Marketing Plan
Chapter 3	Scanning the Marketing Environment
Chapter 4	Ethics and Social Responsibility in Marketing
Part 2 - Understanding Buyers and Markets
Chapter 5	Buyer Behaviour
Chapter 8	Reaching Global Markets
Part 3 - Targeting Marketing Opportunities and Markets
Chapter 14	Turning Marketing Information into Action
Chapter 16	Identifying Market Segments and Targets
Part 4 - Satisfying Marketing Opportunities
Chapter 14	Developing New Products and Services
Chapter 14	Managing Products, Services and Brands
Chapter 14	Pricing Products and Services
Chapter 14	Managing Marketing Channels and Supply Chains
Chapter 14	Retailing, Wholesaling and Interactive Marketing
Chapter 14	Integrated Marketing Communications
Chapter 16	Advertising, Sales Promotion, Public Relations and Personal Selling

To obtain a lecturer login to the Online Learning Centres, ask your local sales representative. If you're a lecturer thinking about adopting this textbook, request a lecturer copy for review.