Chapter 1: New content highlights the different parent theories used in consumer behaviour.

Chapter 2: Discusses situational influence and includes the new ‘Tute Teaser’ feature that questions why situational influence might reinforce smoker’s habits.

Chapter 3: Like all 18 chapters, this chapter on problem recognition has been updated to include an array of recent advertisements that provide a strong connection to chapter theme.

Chapter 4: Broader definition of an evoked set (or consideration set) provided.

Chapter 5: The Global Gaze boxed features uses eBay as an example of how the Internet has changed consumer behaviour.

Chapter 6: Key terms such as retail outlets and brands have been clarified.

Chapter 7: Expanded sections on loyalty and complaining behaviour.

Chapter 8: New key terms such as adaptation level theory, perceptual defence and Weber’s law have been added.

Chapter 9: Figures have been updated (i.e. Figures 9.7 and 9.11).

Chapter 10: New research on attribution theory included.

Chapter 11: Highlights that attitudes represent consumers’ basic orientations to products and marketing activities, discusses how attitudes are manifested in thought, emotion and behaviour, and details the ways in which marketers can change attitudes.

Chapter 12: Looks at the consumption habits of new lifestyle segments identifi ed by Roy Morgan Research, an expanded section on psychographics, new material on marketing to older consumers and to Generation X, as well as a discussion on men as a communications audience.

Chapter 13: Includes new material on regulations surrounding advertising to children.

Chapter 14: Discusses the impact of groups on consumer behaviour and identifi es the different processes occurring in groups, namely communication and innovation diffusion.

Chapter 15: Discusses the mechanisms of social class infl uence, expands discussion on disadvantaged consumers and includes ANZSCO occupation classifi cations.

Chapter 16: Focuses on the infl uence of culture and the interplay of language, custom and cultural practice on consumption in markets locally and globally.

Chapter 17: Includes new material on employee engagement, the use of rewards in relationship management, industrial branding, measuring customer satisfaction and the role of technology in business-to-business marketing.

Chapter 18: Discusses corporate social responsibility and details proposed changes to the Trade Practices Act 1974, as well as updated information on e-commerce and m-commerce guidelines.