Consumer Behaviour is a pedagogically rich learning resource. The features laid out on these pages are specially designed to encourage and enhance your understanding of consumer behaviour.

Part Opener

Part openers introduce the theme of the section and provide a brief description of the chapters you are about to explore. Each part opener displays the consumer behaviour model, which shows the focal point of the chapters that follow.

Chapter Opener

Learning objectives The learning objectives outline the skills that you should have attained upon completing each chapter.

In The Chapter

Introduction Each chapter begins with a short introduction that sets the theme for the material presented and gets you thinking about various aspects of consumer behaviour.

Advertisements Every chapter contains a variety of advertisements that refl ect the chapter theme.

Key terms The field of consumer behaviour has its own unique language. Key terms are highlighted and defi ned in the margin to help you understand this language easily. They are also presented in an alphabetical glossary at the end of the text. Learn the lingo as you go and review it before exams!

Global Gaze Each chapter includes a Global Gaze vignette. These boxed features describe how the global consumer marketplace is changing.

Cyber Consumer Each chapter includes a Cyber Consumer vignette demonstrating the impact of technology on consumer behaviour.

Ethical Edge Each chapter contains an Ethical Edge vignette illustrating the growing focus on ethical behaviour for both companies and consumers.

Summary At the end of each chapter, the main points are briefl y summarised to assist you in the learning process. These tie in with the learning objectives.

Key terms A list of page-referenced key terms appears after the summary.

Review questions These are specifi cally designed to test your knowledge of the chapter. Discussion questions These probing problems are designed to encourage critical and lateral thinking.

Application activities These activities are projecttype questions that may require you to conduct some kind of research to evaluate a problem posed.

Tute Teaser These succinct case studies have been designed for use in a tutorial setting. They are accompanied by two discussion questions.

End-of-chapter case study The end-of-chapter case studies illustrate real-world applications of consumer behaviour concepts. These provide a context for the ideas that have been developed within the chapter. They are to be used as the basis for tutorial or class discussion and are accompanied by three or four discussion questions.

Spotlight on New Zealand The end-of-chapter case studies illustrate applications of consumer behaviour concepts within New Zealand. They are to be used as the basis for tutorial or class discussion and are accompanied by three to four questions.

References References are listed at the end of each chapter.

End-of-part case studies End-of-part case studies are extensive, real-world studies that draw on various concepts developed in the preceding chapters.

McGraw-Hill thanks Margaret Wallace, Faculty of Business, University of Canberra for her case contribution of "A university degree - the consumer choice of a lifetime?" at the end of Part 1.