Consumer Behaviour: Implications for Marketing Strategy Information Center: Table of Contents


		Book Preface Table of Contents Organisation and Content Highlights of this Edi... About the Authors Course Management Reso... PageOut Review Copy


	First Time Users
	Student Edition
	Instructor Edition

Consumer Behaviour: Implications for Marketing Strategy, 5/e

Pascale Quester, Adelaide University
Cathy Neal, Queensland University of Technology

Introduction
Chapter 1	Consumer behaviour and marketing strategy
Part 1 - Consumer Decision Process
Chapter 2	Situational influence
Chapter 3	Problem recognition
Chapter 4	Information search
Chapter 5	Evaluating and selecting alternatives
Chapter 6	Outlet selection and product purchase
Chapter 7	Postpurchase processes, customer satisfaction and consumer loyalty
Part 2 - Internal Influences
Chapter 8	Perception
Chapter 9	Learning and memory
Chapter 10	Motivation, personality and emotion
Chapter 11	Attitude and attitude change
Part 3 - External Influences
Chapter 12	Australasian society: demographics and lifestyles
Chapter 13	Household structure and consumption behaviour
Chapter 14	Group influence and communication
Chapter 15	Social stratification
Chapter 16	Culture and cross-cultural variations in consumer behaviour
Part 4 - Contemporary Topics In Consumer Behaviour
Chapter 17	Business-to-business buying behaviour
Chapter 18	Consumers and society
Appendices
Appendix A	Consumer research methods
Appendix B	Some examples of consumer and marketing legislation and self-regulation in Australia and New Zealand

Consumer Behaviour: Implications for Marketing Strategy large cover

To obtain a lecturer login to the Online Learning Centres, ask your local sales representative. If you're a lecturer thinking about adopting this textbook, request a lecturer copy for review.