Student Centre
|
HOME
New Case Studies
Glossary
Marketing Plan
In The News
Principles & Practice of Marketing, 3/e
David Jobber, University of Bradford, UK
Student Centre
Contents:
Chapter 1: Marketing in the modern firm
Chapter 2: Marketing planning: an overview of marketing
Chapter 3: Understanding consumer behaviour
Chapter 4: Understanding organisational buyer behaviour
Chapter 5: The marketing environment
Chapter 6: Marketing research and information systems
Chapter 7: Market segmentation and positioning
Chapter 8: Managing products
Chapter 9: Developing new products
Chapter 10: Pricing strategy
Chapter 11: Advertising
Chapter 12: Personal selling and sales management
Chapter 13: Direct marketing
Chapter 14: The internet and On-line marketing
Chapter 15: Other promotional mix methods
Chapter 16: Distribution
Chapter 17: Analysing competitors and creating a competitive advantage
Chapter 18: Competitive marketing strategy
Chapter 19: Managing marketing implementation, organisation and control
Chapter 20: Marketing services
Chapter 21: International marketing
2003 A McGraw-Hill Online Learning Centre
Any use is subject to the
Terms of Use
and
Privacy Policy
.
McGraw-Hill Education Europe
is one of the many fine businesses of
The McGraw-Hill Companies
.
2003 A McGraw-Hill Online Learning Centre