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Principles & Practice of Marketing, 3/e
David Jobber, University of Bradford, UK

Glossary

As you read through the text, you’ll notice a number of key terms highlighted in each chapter. Here you can view a full glossary in PDF, which provides a further handy reference for your study. Click below to find a list of all the marketing terms or concepts mentioned in the text, accompanied by definitions, to help you to revise the important ideas covered in each chapter.

Glossary (108.0K)







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