Online Case Studies
Below you will find 6 mini case studies with case questions
that you can work through. They aim to show you how marketing
principles can be applied to real-life scenarios. Try to
answer the case questions to see if you can apply what you
have learnt to each example Case Study Notes
To provide you with some suggestions of how to approach
a case study analysis, and to help you to tackle the case
questions, we have provided a set of notes with Case study
6, including a synopsis, key learning points and objectives,
and guide answers to the questions. The notes to accompany
this case provide a useful introduction to SWOT analysis,
and should also equip you with ideas on how to work through
the remaining cases and questions. Regional Case Studies
In addition to the many cases in the text and available
on the free student CD-ROM, we have provided a range of regional
cases which reflect the differences in the cultural and business
environment across Europe. These regional case studies illustrate
marketing practice in different economies, but they provide
you with extra up-to-date examples demonstrating the general
marketing principles that you have read about in the text.
Below you will find a range of new cases that feature Irish
companies and organisations. This collection of cases has
been edited by Declan Fleming and Elaine Wallace, Department
of Marketing, National University of Ireland, Galway. In the
near future we will be updating this site with new examples
from Northern and Central Europe. | 
Aeroflot - A Dogfight for International Passengers
(26.0K)
2003 A McGraw-Hill Online Learning Centre