Multiple Choice Quiz


1	Who said "Innovation has moved from a good idea to an imperative"? Was it
		A)	Tom Peters?
		B)	Peter Drucker?
		C)	Paul Saffo?
		D)	Michael Kirton?


2	"Innovation is the ability the ability to think new things". Is this
		A)	True?
		B)	False?


3	What practical approach does Landabaso (1997) propose to promote innovation in new and small firms? Is it
		A)	The creation of Incubators and Science Parks
		B)	The introduction of new methods of funding
		C)	The development of regional innovation strategies.


4	According to Peters (1987) it is possible to encourage firms to develop their internal corporate capacity for innovation by encouraging an equal number of key strategies and principal management tactics. How many did he propose? Was it
		A)	3
		B)	4
		C)	6
		D)	8


5	Why should so many successful entrepreneurs appear not to have succeeded in the formal education system? Is it because
		A)	Entrepreneurs are not very intelligent and are unable to find alternative employment.
		B)	They are essentially right-brain, creative individuals who have difficulty adjusting to a predominantly left-brain education system
		C)	The education system does not train people to be entrepreneurs.


6	What is the premise on which "brainstorming" works, at least initially. Is it
		A)	all ideas are equally valid no matter how frivolous they may seem?
		B)	this is a serious exercise and only serious ideas should be entertained?


7	The use of metaphor as an aid to creativity "is greatest when the subject are completely unalike and the imagery is not strong." Is this
		A)	True?
		B)	False?


8	If creativity is to be facilitated in organisations, which of the following should employees not be permitted to do? They should not be
		A)	made to feel secure
		B)	unafraid of "looking silly"
		C)	allowed to just get on and "do their own thing"
		D)	relaxed
		E)	able to experiment or play with ideas.

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