The following key features characterise this book: Covers both mainstream and heterodox theoretical approach: This text’s starting point is how people in the real world actually make decisions. In order to illustrate this, this text covers not just orthodox ('neoclassical') but also heterodox (behavioural/evolutionary/Post Keynesian) perspectives, allowing the reader to appreciate the merits of various approaches. Applied Real-World Examples: The examples used in the text clearly relate theory to students' business studies context, such as internet shopping, product tie-ins, trading relationships. Entrepreneurship: This text provides a more in-depth discussion of the nature of entrepreneurship and what it really means to be an entrepreneur than appears in most introductory texts. Full Support Package: A comprehensive support package has been developed to facilitate the learning process. An Instructor’s Manual, Lecture Slides, Interactive Problem Solving Exercises based on the Virtual Firm, as well as Case Studies, Crosswords and Testbank benefiting both students and lecturers. |