Business Economics: A Contemporary Approach provides students with a practical and useful learning resource that is rooted firmly in a pragmatic and pluralist approach to economic analysis. Designed for business students taking their first course in economics, the text focuses on introducing students to the richness of economics as a framework for understanding business. It is structured around the changing sets of problems that decision-makers need to be able to solve at different points in time in order to get a firm started, keep the firm in business despite growing competition, grow the firm and finally, rejuvenate the firm in the face of declining demand.