'I think the text does an admirable job, and its publication will allow people to use the arguments within, to broaden the way business economics is taught.' Douglas Chalmers at Glasgow Caledonian University‘The book provides a thorough and practical introduction to the subject matter of Business Economics. This text will enable students to appreciate the complexities of the real world decisions and problems facing entrepreneurs on a day-to-day basis, and to understand and acknowledge the importance and usefulness of mainstream economic theory. The writing style is direct, straightforward and to the point. The material is presented in such a way as to provide maximum clarity, and ease of understanding for students new to the study of Business Economics.’ Grainne Tuohy at Ulster University‘The book is very well structured and hangs together as a coherent text. Within this structure it manages to introduce a genuine plurability of theoretical perspectives.’ Geoff Hodgson at Hertfordshire University |