Here you can see guide answers to all the questions featured in the book in relation to the short Case Studies included at the end of each chapter. To access these guide answers click on the relevant link, download the file to your desktop and unzip it. The answers are available in both Word and Acrobat formats. Chapters 1 and 2 are introductory and feature no end of chapter case studies.  The Harder Hard Sell Teaching Notes
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Novotel Value Chain Teaching Notes
(21.0K)
Made in Japan Teaching Notes
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3G Business Model Teaching Notes
(55.0K)
How Dell Keeps From Stumbling Teaching Notes
(56.0K)
Brand Extension Teaching Notes
(36.0K)
Stelios Haji Teaching Notes
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Old Dogs New Tricks Teaching Notes
(29.0K)
Battle for the Magic Kingdom Teaching Notes
(26.0K)
International Law Firms Teaching Notes
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How Good is Google Teaching Notes
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Browser wars part 2 teaching notes
(13.0K)
Microworld teaching notes
(18.0K)
Freud Finance Folly Teaching Notes
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Decisions, risk and uncertainty
(18.0K)
How to Manage a Dream Factory Teaching Notes
(20.0K)
Case against Michael Eisner Teaching Notes
(22.0K)
Continental Household Mortgage Company Teaching Notes
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Proctor and Gamble Teaching Notes
(38.0K)
Joy of the Journey Teaching Notes
(27.0K)
The Wasting Disease Teaching Notes
(15.0K)
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