Part I Essentials of Research
Ch. 1 The nature of business and management research
Ch. 2 Research process and proposal
Ch. 3 Research EthicsPart II Research Approaches
Ch. 4 Quantitative and qualitative research
Ch. 5 Literature review
Ch. 6 Sampling strategies: From one case to the whole population
Ch. 7 Survey Research
Ch. 8 Observational, action and ethnographic research
Ch. 9 Experiments Part III Conducting the Research
Ch. 10 Secondary data, archival sources and content analysis
Ch. 11 Measurements and scales
Ch. 12 Field work: Questionnaire and responses
Ch. 13 Writing and presenting research outcomesPart IV Statistical background (on CD-Rom)
Ch. 14 Data preparation and description
Ch. 15 Exploring, displaying and examining data
Ch. 16 Hypothesis testing
Ch. 17 Measure of association
Ch. 18 Multivariate analysis: an overview
2005 McGraw-Hill Education Europe