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Wilson, Services Marketing
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Student Edition
Instructor Edition
Services Marketing

Alan Wilson
Valarie Zeithaml
Mary Jo Bitner
Dwayne D Gremler

ISBN: 0077107950
Copyright year: 2008

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The lecturer centre for this title contains a host of downloadable material for lecturers who adopt Services Marketing. The material within the lecturer centre includes:

  • Instructor's manual
  • PowerPoint slides
  • Case notes

The Lecturer Centre is for instructors and lecturers only and as such is password-protected. In order to request the password to access the Lecturer Centre, please fill in your details on the request password page, and a McGraw-Hill representative will contact you in due course.

Services Marketing by Wilson, Zeithaml and Bitner book cover

To obtain a lecturer login to the Online Learning Centres, ask your local sales representative. If you're a lecturer thinking about adopting this textbook, request a lecturer copy for review.