Case studies
Each of the three main parts of the book include two case studies that can be tackled either individually or as part of a group. Integrating the topics covered in the chapters, the cases provide the ideal opportunity for readers to apply and develop the knowledge, techniques, analytical skills and judgement they will acquire as they work through the text. Of the 6 cases featured, 3 of them are brand new.

Press extracts
Each chapter features at least one recent press extract, providing an insight into real-life business scenarios. Companies featured include Samsung, NTL, Microsoft, Matalan, Network Rail, Tyco International, easyJet, Corus, and Marks & Spencer.