Operating as a successful manager requires an economic way of thinking, in particular a clear focus on efficiency and the working of markets. The Economics of Organizations and Strategy integrates business strategy within an economics framework, to give an economic perspective on areas of business such as organizational behaviour, marketing, finance, human resources and operations management.
The book opens with an in-depth treatment of key microeconomic theories and concepts. It then builds on these introductory topics to show how a firm’s external business environment influences and constrains strategy formulation and behaviour, before moving on to analyse the firm as an organization. Drawing on microeconomic theories and concepts, variations in management structures are explained; for example, decision making hierarchies, reward systems and organizational boundaries.
2006 McGraw-Hill Education Europe