CHAPTER 1: ECONOMIC ORGANISATIONS AND EFFICIENCY

Introduction
Profits, Revenue and Costs
The Strategic Environment
Game Theory
Creating Value
Organisational Architecture
Capturing Value
Competition Policy
Concluding Thoughts
Key Learning Points
Exercises
References

CHAPTER 2: A STRATEGIC APPROACH TO THE FIRM

Introduction
The Neo–Classical Paradigm
Towards a Model of the Firm
Organisational Architecture
An Historical Perspective
The Firm as a Governance Structure
A Competence Approach
An Integrated Approach to the Firm
Concluding Thoughts
Key Learning Points
Exercises
References

CHAPTER 3: VERTICAL AND VIRTUAL BOUNDARIES

Introduction
Vertical Integration
Private Information and Uncertainty
Transaction Costs
Governance Approach
A Competency Approach
Alternatives to Vertical Integration
Concluding Thoughts
Key Learning Points
Exercises
Appendix
References

CHAPTER 4: HORIZONTAL BOUNDARIES AND DIVERSIFICATION

Introduction
Scale Effects
Learning By Doing
Multi–plant Economies
Economies of Scope
Diversification
Boundaries, Coherence and Uncertainty
Virtual Boundaries
Concluding Thoughts
Key Points
Exercises
References

CHAPTER 5: GROWTH AND ENTREPRENEURSHIP

Introduction
Sales Maximisation
Growth and Demand
Growth of Supply
Entrepreneurship
A Managerial Model of Growth
Mergers and Acquisitions
Concluding Thoughts
Key Learning Points
References
Appendix

CHAPTER 6: CORPORATE CONTROL AND ORGANISATIONAL DESIGN

Introduction
Management Costs
Organisational Architecture
Non–Profit Maximising Behaviour
Principal–Agent Theory
Stakeholder Capitalism
Concluding Thoughts
Key Learning Points
Exercises
References
Appendix I
Appendix II

CHAPTER 7: WAGES, INCENTIVES AND HUMAN RESOURCES

Introduction
The Supply of Labour
The Demand for Labour
Imperfect Markets
Employment Contracts
Motivating Effort
Attracting and Retaining Employees
Concluding Thoughts
Key Learning Points
Exercises
References
Appendix I
Appendix II

CHAPTER 8: MARKET STRUCTURE AND THE STRATEGIC ENVIRONMENT

Introduction
Competition or Rivalry
The Structure–Conduct–Performance Paradigm
Seller Concentration
Industry or Strategic Groups?
Conduct and Performance
Porters’ Five Forces Model
Clusters and Networks
Concluding Thoughts
Key Learning Points
Exercises
References

CHAPTER 9: IMPERFECT COMPETITION AND GOVERNMENT INTERVENTION

Introduction
Mutual Independence
Simultaneous Quantity Setting
Price Setting Models
Dynamics and Uncertainty
A Game Theoretic Approach
Cartels and Industrial Policies
Concluding Thoughts
Key Learning Points
Exercises
References
Appendix I: The Analytics of Monopoly
Appendix II: Some Analytics of Oligopoly
Appendix III: Bertrand Price-Setting Model

CHAPTER 10: THE DOMINANT FIRM AND PREDATION

Introduction
Dominance and Entry Barriers
Quantity Leadership
Price Leadership
Strategic Deterrence
Predatory Pricing
Competition Law and Predation
Concluding Thoughts
Key Learning Points
Exercises
References
Appendix

CHAPTER 11: PRICE DISCRIMINATION AND BUNDLING

Introduction
Price Discrimination
First–Degree Price Discrimination
Second–Degree Price Discrimination
Third–Degree Price Discrimination
Differentiation and Discrimination
Bundling
Competition Policy and Price Discrimination
Concluding Thoughts
Key Points
Exercises
References
Appendix

CHAPTER 12: REPUTATION AND VERTICAL RESTRAINTS

Introduction
Pricing with Imperfect Information
Pricing Quality
Vertical Exchange Relationships
Vertical Restraints
Vertical Restraints and Competition Policy
Concluding Thoughts
Key Points
Exercises
References
Appendix

CHAPTER 13: PRODUCTION DIFFERENTIATION AND ADVERTISING

Introduction
Product differentiation and consumers' preference
Optimal advertising
Advertising as a source of information
Persuasion or signalling?
Advertising and market structure
Concluding Thoughts
Key Points
Exercises
References
Appendix

CHAPTER 14: COMPETITIVE ADVANTAGE, INVENTION AND INNOVATION

Introduction
Competitive advantage
Market structure and pay-off
Strategic innovation behaviour
Patents and diffusion
Organizing for innovation
Concluding Thoughts
Key Points
Exercises
References