Learning Objectives

At the end of this chapter you should be able to:

1.Discuss the importance of different factors that affect the business creation process

2. Analyse the role and importance of education in creativity

3. Identify factors that inhibit or block creativity and ideas formulation

4. Describe the importance of developing, modifying and refining ideas over time

5. Discuss the different paradigms involved with the start-up process in different types of new ventures

6. Describe successful post-entry development marketing strategies in competitive sectors

7. Discuss whether special issues apply to business start-up in rural areas.