Learning Objectives

At the end of this chapter you should be able to:

1.Describe different sources of information

2. Discuss the potential of online databases for information gathering

3. Evaluate the potential of primary and secondary sources of information for entrepreneurs

4. Describe the importance of different sources of information for carrying out a feasibility study

5. Describe the importance of qualitative research for the business plan

6. Construct cash-flow forecasts in the light of research undertaken

7. Construct the main sections of a business plan

8. Describe the importance of strategic planning for the successful development of a business

9. Appreciate the importance of careful research for the accuracy of forecasts in the business plan

10. Construct a cash-flow forecast from some income and expense assumptions

11. Discuss the advantages and limitations of business plans for the adequate monitoring of business performance

12. Discuss the wide variety and flexibility of business plans and the need for a coherent national standard.