Site MapHelpFeedbackMultiple Choice Quiz
Multiple Choice Quiz
(See related pages)

1
All published data in the public domain is regarded as a source of:
A)Primary data
B)Secondary data
C)Research data
D)Statistical data
2
A sample that ensures that each sector of the population is represented correctly is:
A)Random
B)Stratified
C)Representative
D)Quota
3
A sampling method that might be used by a market researcher collecting data from groups within a population set is:
A)Random
B)Stratified
C)Representative
D)Quota
4
Which one of the following is not one of Porter’s generic competitive strategies?
A)Focus
B)Differentiation
C)Cost minimisation
D)Value-added
5
Which one of the following is not a secondary data source?
A)Questionnaire survey
B)National Income
C)Monthly Digest of Statistics
D)Labour Market Trends
6
Which of the following primary research methods would be most likely to be used to obtain qualitative material?
A)Postal survey
B)Telephone survey
C)Face-to-face interview survey
D)Internet survey
7
Which of the following primary research methods would be most likely to be used to obtain quantitative material?
A)Postal survey
B)Telephone survey
C)Face-to-face interview survey
D)Internet survey
8
Which of the following would be included in the cash flow but not the forecast P&L account?
A)Sales income
B)Property rent and rates
C)Salaries
D)Capital introduced
9
A strategy recommended by Kay is:
A)Value-added
B)Cost-minimisation
C)Differentiation
D)Focus
10
Changing forecasted income and expenditure to allow for different scenarios such as optimistic and pessimistic might be achieved through:
A)Critical planning
B)Sensitivity analysis
C)Statistical analysis
D)Systems analysis





To learn more about the book this website supports, please visit its Information Center.
(c)2006 McGraw-Hill Education Europe
Any use is subject to the Terms of Use and Privacy Policy.
McGraw-Hill Education Europe is one of the many fine businesses of The McGraw-Hill Companies.


Entrepreneurship, Deakins 4eOnline Learning Center

Home > Chapter 12 > Multiple Choice Quiz