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Multiple Choice Quiz
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1
The most common use of PC-based technology amongst SMEs is:
A)Internet trading
B)Video conferencing
C)Standalone applications
D)Internet networking
2
Which one of the following is a feature of ICT use by small firms?
A)Slowness in Internet adoption
B)High use of Internet
C)Low use of stand-alone ICT
D)High rate of telesales
3
Which one of the following is not likely to be an advantage for a small firm using the Internet as part of its strategy?
A)Global customers
B)Less need for expensive advertising
C)Rapid response to enquiries
D)Increased finance
4
An advantage of Internet presence for businesses is:
A)Less communication with customers
B)Reduced markets
C)Less need for strategic management
D)Greater communication with customers
5
An advantage of Internet business for customers is:
A)24 hour convenience
B)Higher prices
C)Reduced choice
D)Increased email
6
Which one of the following is not a low tech method of maintaining a presence on the web?
A)Inclusion of a cyber store on the website
B)Including the web address in standard advertising
C)Regular maintenance of the website
D)Adding a web address to an e-mail signature
7
Small Firms can use the following non-technology ways of website promotion:
A)Inclusion in search engines
B)Maintaining a website
C)Establishing links
D)Website on all materials and business cards
8
A fully integrated firm would use the Internet as part of:
A)Advertising and PR strategy
B)Corporate strategy
C)HR strategy
D)Buying strategy
9
Online security for Internet trade:
A)Is not an issue for firms
B)Requires close monitoring and maintenance
C)Is the customer’s responsibility
D)Does not need updating
10
A firm can protect itself from liability for employees’ email content by:
A)Trade-marking
B)Including disclaimers on all emails
C)Using an ISP
D)Storing sensitive data off-line





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