Pervez Ghauri,
Manchester Business School, UK Philip Cateora,
University of Colorado, USA
ISBN: 0077108302 Copyright year: 2006
Overview
International Marketing, 2nd edition offers a truly global treatment of this exciting area of marketing - providing students with all of the resources they need to grasp the complexities and issues when marketing across borders. Totally updated since its previous edition, the book now features new chapters, a more streamlined structure, totally new cases and is now printed in full colour, making it one of the most compelling and competitive books available.
Click on the menu to the left to access information regarding the book's key features and to look at the table of contents.