Pervez Ghauri,
Manchester Business School, UK Philip Cateora,
University of Colorado, USA
ISBN: 0077108302 Copyright year: 2006
Table of Contents
PART I : An Overview CHAPTER 1 The Scope and Challenge of International Marketing CHAPTER 2 The Dynamics of International Business PART II: The Impact of Culture on International Marketing CHAPTER 3 Geography and History: The Foundations of Cultural Understanding CHAPTER 4 Cultural Dynamics in International Marketing CHAPTER 5 Business Customs and Practices in International Marketing CHAPTER 6 The International Political and Legal Environment PART III: Assessing International Market Opportunities CHAPTER 7 Researching International Markets CHAPTER 8 Emerging Markets and Market Behaviour CHAPTER 9 Multinational Market Regions and Market Groups PART IV Developing International Marketing Strategies CHAPTER 10 International Marketing Strategies CHAPTER 11 International Market Entry Strategies CHAPTER 12 Exporting, Managing and Logistics CHAPTER 13 Developing Consumer Products for International Markets CHAPTER 14 Marketing Industrial Products and Business Services CHAPTER 15 The International Distribution System CHAPTER 16 International Advertising and Promotion CHAPTER 17 Personal Selling and Negotiations CHAPTER 18 Pricing for International Markets PART V Ethical, Financial and Organisational Issues in International Marketing CHAPTER 19 Ethics and Social Responsibility in International Marketing CHAPTER 20 Financing and Managing International Marketing Operations PART V1 Country Note book Case studies (23)
2006 McGraw-Hill Education Europe