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Principles of Economics
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Student Edition
Instructor Edition
Principles of Economics

Moore McDowell
Rodney Thom
Robert Frank
Ben Bernanke

ISBN: 0077108310
Copyright year: 2006

Overview



Principles of Economics, European Edition, develops the well regarded US textbook by Frank and Bernanke to reflect the issues and context of economics in Europe.

The book presents concepts intuitively through examples drawn from familiar contexts. It relies throughout on a well articulated shortlist of 12 core principles which are reinforced by real-world examples. Review questions, exercises and problems encourage students to apply these principles in a variety of contexts.

The text encourages students to become "economic naturalists", people who employ basic economic principles to understand and explain what they observe in the world around them. The "economic naturalist" approach helps students develop concepts and illustrates their applications in a real world setting.

To obtain a lecturer login to the Online Learning Centres, ask your local sales representative. If you're a lecturer thinking about adopting this textbook, request a lecturer copy for review.