Moore McDowell Rodney Thom Robert Frank Ben Bernanke
ISBN: 0077108310 Copyright year: 2006
Overview
Principles of Economics, European Edition, develops the well regarded US textbook by Frank and Bernanke to reflect the issues and context of economics in Europe.
The book presents concepts intuitively through examples drawn
from familiar contexts. It relies throughout on a well articulated
shortlist of 12 core principles which are reinforced by real-world
examples. Review questions, exercises and problems encourage
students to apply these principles in a variety of contexts.
The text encourages students to become "economic naturalists",
people who employ basic economic principles to understand and
explain what they observe in the world around them. The "economic
naturalist" approach helps students develop concepts and
illustrates their applications in a real world setting.