Welcome to the Online Learning Centre for Principles and Practice of Marketing, 5th edition

Principles and Practice of Marketing, 5th edition, is the essential text for all marketing students. With its established authority and reputation, the new edition of this flagship textbook maintains its position as the discerning choice for introductory marketing modules at undergraduate or MBA level.

Here you can find a host of information about the book, as well as a range of downloadable supplements for students and lecturers.

The Information Centre provides details about the book's features and content. The OLC also offers a range of supplementary resources for studying and teaching using this textbook.

The Student Centre offers many resources to aid the study of this book. To explore the student resources available with the text, go to the Student Centre and click on the chapter links. The material within the Student Centre includes:

Inside your copy of this book you will find a unique password card. To access the PowerWeb resources, go to www.mcgraw-hill.co.uk/textbooks/jobber and follow the instructions on the card to register.

ACCESSING THE LECTURER CENTRE
The Lecturer Centre for this title contains a wealth of downloadable material for lecturers who adopt Principles and Practice of Marketing, 5th edition. The material within the Lecturer Centre includes:

Also new for the 5th edition is PrepCenter – an online facility that allows lecturers to search, preview and organise the book’s online resources by chapter, concept or media type. Once selected, resources can be saved in a personal PrepCenter folder, ready for use in lectures, seminars or exams.

• PowerPoint slides for lecturers
• Bonus Slides
• Marketing Examples
• Artwork from the book
• Additional case studies
• Link to Testbank
• Market research project
• Solutions to internet exercises
• Case study summaries
• Case study teaching notes
• Guide notes to study questions

The Lecturer Centre is for instructors and lecturers only and as such is password-protected. In order to request the password to access the Lecturer Centre, please fill in your details on the request password page. A McGraw-Hill representative will contact you in due course.

REQUEST LECTURER COPY
If you are considering using Principles and Practice of Marketing, 5th edition, for course adoption, you can request a complementary lecturer copy by clicking here and filling in the online form.

Please note that lecturer copies can only be sent to college or university addresses within Europe, the Middle East or Africa. Lecturers outside these regions should contact their respective International Office.