Approach
Starting from a business problem and cases rather than from theories, this book makes economics integral to business behaviour rather than something that operates in parallel with it.

Coverage
This complete course for business students introduces why economics is important for business, then moves through understanding markets, competition and profitability, domestic macroeconomics and ends on global economics. Sections IV and V offer six chapters of macroeconomics coverage sufficient for an introductory business economics module.

Innovative learning aids
Each chapter begins with an essentials section entitled 'What you need to know at a glance', and ends with a flow diagram illustrating the development and relationship of arguments presented in the chapter. These aids provide the reader with a review of the topic and a structure for thinking about how the topics link together. Students, particularly business students, are becoming strategic learners who need a learning resource that supports their lifestyle and learning patterns. A short accessible overview of the topic aims to capture the interest of students, motivate them to know more, and act as a revision aid.

Cases and Examples
Topical, up-to-date examples and cases bring the book firmly into the real world. Relevant examples - such as: Should Britain Become a Member of the Euro?; Xbox Losses Fail to Rock Microsoft; and Scottish & Newcastle Launches £2bn Pubs Sale - ensure a contemporary treatment of discussion.

Links to contemporary business environment
The book links theoretical economics to the contemporary business environment, encouraging students to view business problems as economic problems. Students will be able to use the insights offered by economics to enhance both their understanding of the business environment and their grasp of other business courses such as strategy and marketing.