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Economics for Business
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Student Edition
Instructor Edition
Economics for Business, 2/e

David Begg, Principal, Imperial College Business School
Damian Ward, Snr. Lecturer, Bradford Univ. School of Management

ISBN: 0077114515
Copyright year: 2007

Table of Contents



Part 1: Introduction
Chapter 1: Economics for Business

Part 2: Understanding Markets
Chapter 2: Consumers in the Market Place
Chapter 3: Firms in the Market Place
Chapter 4: Markets in Action

Part 3: Competition and Profitability
Chapter 5: Market Structure and Firm Performance
Chapter 6: Strategic Rivalry
Chapter 7: Growth Strategies
Chapter 8: Governing Business

Part 4: Domestic Macroeconomics
Chapter 9: Introduction to the Macroeconomy
Chapter 10: Measuring Macroeconomic Variables and Policy Issues
Chapter 11: Domestic Government Policy
Chapter 12: Supply Side Policies and Economic Growth

Part 5: Global Economics
Chapter 13: Exchange Rates and the Balance of Payments
Chapter 14: Globalization


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