Chapter Outline
Emergence and Growth of Commercial Sports
Class Relations and Commercial Sports
The Creation of Spectator Interest in Sports
Commercial Sports and the Economy of the United Kingdom
Economic Factors and the Globalization of Commercial Sports
BREAKING BARRIERS: Brand Barriers: There Was Nothing We Could Do
REFLECT ON SPORTS: ‘Brand Beckham’
Commercialization and Changes in Sports
Internal Structure and Goals of Sports
Orientations of Athletes, Coaches, and Sponsors
REFLECT ON SPORTS: Gambling in Sports
The People and Organizations That Control Sports
Owners, Sponsors, and Promoters in Commercial Sports
Professional Sports in the United Kingdom
Amateur Sports in the United Kingdom
Volunteers in Sport in the United Kingdom
Legal Status and Incomes of Athletes in Commercial Sports
Professional Athletes
Amateur Athletes in Commercial Sports
Summary: What Are the Characteristics of Commercial Sports?