Business Research Methods Information Center: Table of Contents


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	Student Edition
	Instructor Edition

Business Research Methods, 2/e

Boris Blumberg
Donald Cooper
Pamela Schindler

ISBN: 007711745x
Copyright year: 2008

Part I Essentials of Research

Ch. 1 The nature of business and management research
Ch. 2 Research process and proposal
Ch. 3 Literature review
Ch. 4 Research ethics in business research

Part II Research Approaches

Ch. 5 Quantitative and qualitative research
Ch. 6 Sampling strategies: from one case to the whole population
Ch. 7 Survey research
Ch. 8 Secondary data and archival sources
Ch. 9 Observations, content action and ethnographic research
Ch. 10 Case studies and qualitative interviews
Ch. 11 Experimentation

Part III Research Instruments

Ch. 12 Measurements and scales
Ch. 13 Field work: questionnaire and responses
Ch. 14 Writing and presenting research outcomes

Part IV Statistical background (on CD-ROM)

Ch. 15 Data preparation and description
Ch. 16 Exploring, displaying and examining data
Ch. 17 Hypothesis testing
Ch. 18 Measure of association
Ch. 19 Multivariate analysis: an overview

Business Research Methods, 2nd Edition, Small cover image

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