Welcome to the Online Learning Centre for Managing Brands: a Contemporary Perspective by Sylvie Laforet.

Managing Brands: a Contemporary Perspective takes a fresh new look at brand management and strategy and the pivotal role of branding in today’s business environment.

Informed by the latest research and developments in branding, this textbook also has an emphasis on the managerial, corporate and strategic decisions facing today’s brand manager.

THE LECTURER CENTRE

The Lecturer Centre for this title contains PowerPoint slides for use in presentations or in class and all of the Artwork from the textbook.

ACCESSING THE LECTURER CENTRE

The Lecturer Centre is for instructors and lecturers only and as such is password-protected. In order to request the password to access the Lecturer Centre, please fill in your details on the request password page. A McGraw-Hill representative will contact you in due course.

REQUEST LECTURER COPY

If you are considering using Managing Brands for course adoption, you can request a complementary lecturer copy by clicking here and filling in the online form.

Please note that lecturer copies can only be sent to college or university addresses within Europe, the Middle East or Africa. Lecturers outside these regions should contact their respective International Office.