David Smith,
Nottingham Business School, Nottingham Trent
ISBN: 0077121236 Copyright year: 2011
Feature Summary
New cases throughout: Six major case studies and more than 20 new mini-cases including BBC iPlayer, Nintendo Wii, Linux, Blu-Ray, the Adidas Predator boot, Dragon’s Den and the design and innovation firm, Ideo.
New Further Reading sections in each chapter: introducing students to key texts and providing them with guidance on obtaining additional information. A new bibliography at the end of the book acts as a central reference for the literature on innovation.
New Resources section: helping students access a wide range of additional materials, ranging from books and articles to websites, videos and even films.
2011 McGraw-Hill Education Europe