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Student Edition
Instructor Edition
Principles of Economics, 2/e

Moore McDowell, University College Dublin
Rodney Thom, University College Dublin
Robert Frank, Cornell University
Ben Bernanke, Princeton University

ISBN: 0077121694
Copyright year: 2010

Feature Summary



  • New edition is based on around the 7 core principles that are covered in the Frank and Bernanke text. These are introduced early on and then woven in throughout the text.
  • Takes an Economic Naturalist approach: uses basic economic principles to help understand and explain what you see in the world around you.
  • Larger graphs and figures complement a new text design which gives the book a more accessible feel.
  • The math remains rigourous but is placed in separate boxes so it can be used or skipped depending on personal preference.
  • Greater coverage of The Phillips Curve and ISLM.
  • Microeconomics

  • Extended treatment of the principle of comparative advantage and specialisation, and its links to economic growth and the gains from trade based on specialisation and exchange.
  • Inclusion, on an optional basis, of rigorous analysis of consumer demand and of profit maximization.
  • Improved material on the elements of game theory and on the economics of information.
  • Theoretical and case study analysis of how firms (and regulators) operate in oligopolistic markets.
  • The section on trade and integration that ended the microeconomics part of the previous edition has been removed.
  • The basic elements of market analysis have been brought together into one chapter, rather than treating them as separate subjects.
  • Elements of game theory and strategic choice are placed separately from consideration of oligopoly.
  • Macroeconomics

  • Modular presentation: Part 7, “Macroeconomics: Data and Issues,” is a self-contained group of chapters that covers measurement issues relating to GDP, the price level and the labour market.
  • A revised presentation of long-run growth and productivity is included.
  • A more comprehensive treatment of the Keynesian model.
  • Refinements in the presentation of Aggregate Demand and Aggregate Supply.
  • Flexible coverage of international economics.

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