David Begg,
Principal, Business School at Imperial College Damian Ward,
Snr Lecturer, Bradford Univ. School of Management
ISBN: 0077124731 Copyright year: 2009
Overview
Economics for Business, 3e, is an essential introduction to economics, tailor-made for business students. Building on the successful 2nd edition, the text demonstrates the relevance of applying economics principles to solve business problems, using a unique business first approach. Key economic theories are clearly explained within the context of modern business, drawing on a wealth of contemporary examples to bring the topics to life. The pedagogy allows students to consolidate their learning and equips them with the economic tools to confront real business situations.