HelpFeedback
Economics for Business
Information Center
Overview
Feature Summary
Table of Contents
Book Preface
Sample Chapter
About the Authors
Request Lecturer Copy
Request Password
Buy the book
Make the Grade!
Get Adobe Reader
Stay e-Lert! Offers an...
Feedback


Student Edition
Instructor Edition
Economics for Business, 3/e

David Begg, Principal, Business School at Imperial College
Damian Ward, Snr Lecturer, Bradford Univ. School of Management

ISBN: 0077124731
Copyright year: 2009

Table of Contents



Section 1: Introduction
1. Economics for Business

Section 2: Understanding Markets
2. Consumers in the market place
3. Firms in the market place
4. Markets in action

Section 3: Competition and Profitability
5. Market structure and firm performance
6. Strategic rivalry
7. Growth strategies
8. Governing business

Section 4: Domestic Macroeconomics
9. Introduction to the macroeconomy
10. Measuring macroeconomic variables and policy issues
11. Expenditure and fiscal policy
12. Money, banking and interest
13. Inflation, output and economic policy
14. Supply side policies and economic growth

Section 5: Global Economics
15. Exchange rates and the balance of payments
16. Globalization


To obtain a lecturer login to the Online Learning Centres, ask your local sales representative. If you're a lecturer thinking about adopting this textbook, request a lecturer copy for review.