David Deakins,
Massey University, New Zealand Mark Freel,
University of Ottowa, Canada
ISBN: 0077136454 Copyright year: 2012
Feature Summary
Key features include:
New chapter on Corporate Entrepreneurship, providing students with an insight into entrepreneurship in larger organisations. This provides a clear balance to the focus on small business throughout the field of entrepreneurship. The chapters completes the section on domains of entrepreneurship, including family business and social entrepreneurship.
New four part structure to enable easier navigation through the topics from Part One Introducing Entrepreneurship, Part Two The Domains of Entrepreneurship, Part Three Strategy and the Smaller Firm, culminating in Part Four, Making it Happen which is about the practicalities of a start-up and issues around implementing a business plan. The new structure improves the flow of ideas for students, taking them from concept through to practice.
New Four new part opening cases provide more detailed case studies which allow students to analyse a entrepreneurial company in more depth. The cases also allow lecturers to demonstrate the integration and application of several topics in a more holistic way.
The book retains the popular style of the previous editions, offering a clear and accessible introduction to the topic. The chapters also feature a clear pedagogy containing learning objectives, Entrepreneurship in Action examples, review questions, assignments, recommended reading and references.
The sixth edition has been fully revised and updated with contributions from leading academics in the field. New boxes and examples are included throughout to ensure the text is contemporary and relevant to students.
2012 McGraw-Hill Education Europe