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The bestselling Foundations of Marketing by John Fahy and David Jobber is back for a fourth edition. It offers comprehensive coverage of the essentials of marketing in a concise and student-friendly format, firmly rooting theory in real marketing practice. With its wealth of captivating examples, concise 12-chapter structure, and characteristic accessible style, it remains the ideal text for students on introductory marketing courses.
Here you can find a host of information about the book, as well as a range of downloadable supplements for students and lecturers. The Information Centre provides details about the book's features and content. The OLC also offers a range of supplementary resources for studying and teaching using this textbook.
ACCESSING THE LECTURER CENTRE
The Lecturer Centre is for instructors and lecturers only and as such is password-protected. In order to request the password to access the Lecturer Centre, please fill in your details on the request
password page. A McGraw-Hill representative will contact you in due course.
NEW MARKETING SHOWCASE VIDEOS
We are excited to offer an exclusive set of new video cases to lecturers adopting this text. Login to the Instructor View for full access to this suite of videos. <a onClick="window.open('/olcweb/cgi/pluginpop.cgi?it=gif::::/sites/dl/free/0077137019/675875/MarketingShowcase.gif','popWin', 'width=NaN,height=NaN,resizable,scrollbars');" href="#"><img valign="absmiddle" height="16" width="16" border="0" src="/olcweb/styles/shared/linkicons/image.gif"> (4.0K)</a>
REQUEST LECTURER COPY
If you are considering using Foundations of Marketing for course adoption, you can request a complementary lecturer copy by clicking
here and filling in the online form.
Please note that lecturer copies can only be sent to college or university addresses
within Europe, the Middle East or Africa. Lecturers outside these regions should
contact their respective International
Office.
2012 McGraw-Hill Education Europe